SEO & AEO

Found First.
Everywhere buyers ask.

Rank on Google — and be the answer on ChatGPT, Perplexity and AI Overviews. Search has split in two; we make sure your brand wins both halves.

Search Has Split: Google + AI
Top 3
Ranking Targets
AI-Ready
Content & Schema
Organic
Compounding Traffic
The New Search Reality

Your buyers don't just Google anymore.
They ask.

ChatGPT, Perplexity and Google's AI Overviews now answer buying questions directly — and they only cite brands they can find, parse and trust. SEO gets you ranked; AEO gets you recommended. You need both.

Search Engine Optimisation

Rankings that compound.

Technical SEOKeyword & Intent ResearchContent StrategyOn-Page OptimisationLink & Authority BuildingLocal SEO / GBP

Technical foundations, content that answers real buying intent, and authority built the slow, durable way. Organic is the only channel that gets cheaper as it grows — we treat it like the asset it is.

TECH
Technical Foundations

Speed, structure and crawlability fixed first.

CONTENT
Intent-Led Content

Pages built around questions buyers actually ask.

LOCAL
Local & Maps

Own your city's searches and Google Business Profile.

LINKS
Authority Building

Mentions and links that move rankings, earned clean.

Answer Engine Optimisation

When AI answers,
make sure it says your name.

AI Overview OptimisationSchema & Structured DataEntity & Knowledge PanelCitable Content FormatsDigital PR & MentionsLLM Visibility Tracking

AEO is making your brand legible to language models — structured data, entity clarity, citable content and third-party proof that AI engines trust. We optimise for how ChatGPT, Perplexity, Gemini and AI Overviews actually source answers.

AEO
Answer Optimisation

Content structured the way AI engines quote.

SCHEMA
Structured Data

Markup that makes your facts machine-readable.

ENTITY
Entity Building

A clear, consistent brand identity across the web.

TRACK
AI Visibility Reports

We monitor what the AI engines say about you.

Marketplace SEO

Amazon is a search engine too.

Amazon SEOFlipkart RankingBackend KeywordsA+ & Content SignalsReview VelocityQ-Com Search Visibility

Most of India's product searches start on a marketplace. We optimise titles, backend keywords, A+ content and reviews so your listings rank inside Amazon, Flipkart and quick-commerce apps — connected directly to our commerce team.

RANK
Listing Rank

Keyword-engineered titles and backend terms.

A+
Content Signals

A+ and imagery that lift conversion — and rank.

REVIEW
Review Strategy

Velocity and ratings managed the compliant way.

QCOM
Q-Com Search

Show up first inside Blinkit and Zepto search.

Proof, Not Promises

Visibility that stuck.

SEO

FMCG Foods Brand

FMCG

Technical rebuild plus intent-led content — category keywords moved from page 3 to the top 3.

+180%
Organic Traffic
Top 3
Priority Keywords
9 mo
To Compound
AEO

D2C Wellness Brand

Personal Care

Schema, entity work and citable content — the brand now appears in AI-generated answers for its category.

Cited
In AI Overviews
Branded Queries
1st
Mover in Category
MARKETPLACE

Staples Brand

FMCG

Amazon SEO tied to our commerce team — rank and conversion lifted together.

Top 5
Category Rank
+41%
Listing Conversion
0
Paid Rank Dependence

Representative results — sample data shown. Detailed case studies shared on call.

Where You'll Be Found
GoogleAI OverviewsChatGPTPerplexityGeminiYouTube SearchAmazonBlinkit / Zepto
How We Work

Slow is smooth.
Smooth is fast.

Organic compounds — but only if the foundations are laid in the right order.

01

Audit

Technical health, current rankings and AI visibility — mapped.

02

Fix

Site structure, speed, schema and entity signals set right.

03

Publish

Intent-led, citable content shipped on a steady cadence.

04

Compound

Rankings, mentions and AI citations stack month over month.

Why 11 Minds

Optimised for humans,
Google and the machines.

AEO Early Movers

We build for AI answers now — while your competitors still only think in blue links.

Commerce-Connected

Marketplace SEO runs with our ecommerce team — rank and revenue move together.

Content from the Studio

SEO content backed by original photo and video — the kind engines and people trust.

Honest Timelines

Organic takes months, not weeks. We tell you that upfront — and show progress monthly.

Be the answer,
not the afterthought.

Get a free visibility audit — where you rank on Google, and what the AI engines currently say about your brand.